Author Archives: SmartBiz

The More You Give…The More You Get (Part One) By Carolyn West-Price Touhey If you had a choice between giving your business to a local company, owned by local folks who are active in the community, versus a corporate chain … Continue reading →

Create Goodwill And Prosper By Carolyn Touhey If you had a choice between giving your business to a local company, owned by local folks who are active in the community, versus a corporate chain with customer service representatives in call … Continue reading →

Customer Experiences Should Teach Us All By Carolyn West-Price Touhey Not a day goes by that I am not amazed by how companies can remain in business with such poor customer service. These companies spend thousands and thousands of dollars … Continue reading →

Got the Follow-Up Blues? By Carolyn West-Price Touhey “We met some great prospects and potential referral sources at the expo, but then we came back to work….” You and I know the rest of the story. Despite all the great … Continue reading →

Add Some Sizzle To Your Summer Marketing By Carolyn West-Price Touhey Welcome summer! It’s the perfect time of year (unless you’re in a tourism-related business) to take advantage of a slower pace and add some sizzle to your marketing that … Continue reading →

Do it right…or don’t bother! …exhibiting in a trade show, that is. The key to maximizing your investment of time and money by participating in a tradeshow or expo is good planning. Pre-planned, proactive marketing should invite and excite your … Continue reading →

An Investment In Credibility For Cost-Effective Marketing By Carolyn West Price “Oh, no, newsletters!” If that’s the feeling you have whenever the subject of a newsletter comes up, read on. It doesn’t have to be the dreaded task you may … Continue reading →

10 Marketing Tips For Less Than $500 By Carolyn Touhey It really is true that “it’s the little things that count.” For many businesses, large and small, there are many small-effort, small-budget marketing opportunities that are missed every day. So, … Continue reading →

10 Tips for Effective Networking 1) Consider any encounter with another person to be an opportunity to tell him/her what you do and vice versa—that’s networking 101. Don’t just consider business events as a time to “network.” 2) Get business … Continue reading →

Expectations. Value Added. The “Experience.” If you’re wondering the relationship among these words, it’s simple. These are three aspects of the relationship your customer has with your company which you can control to ensure that switching to your competition just … Continue reading →