Publish or Perish
By Michael Regan
Published: Aug 30, 2007
Author's Website: http://www.timr.ca
Perhaps you thought that quote was only for university professors. More and more it reflects the position of businesses of all sizes.
With consumers increasingly using the Internet as an information source, businesses need to not only inform consumers about their product, but also to be found by consumers searching the Internet.
Fortunately, the solution for both these problems is the same: publish articles. Publishing articles on informational websites such as this, give you those all important links to your website. To a search engine, these links are like votes for your website; improving where your site ranks in web searches. For the consumer, these articles help to establish you and your site as 'experts' in your field. Both help bring traffic to your website.
